Fragsook is an Indian online fragrance marketplace operated by FRAGSOOK E-RETAIL PRIVATE LIMITED. The platform focuses on the online retail and distribution of fragrance products, including perfumes, attars, decants, deodorants, designer fragrances, niche perfumes, luxury fragrances, and Middle Eastern perfumes.
Fragsook was established in 2025 and is based in Delhi, India. The platform follows a marketplace-oriented e-commerce model, bringing products from multiple fragrance brands and sellers together through a single online platform. It serves customers across India and offers fragrance products across different price segments.
The platform is positioned around fragrance discovery and accessibility, allowing customers to explore products by brand, category, fragrance type, and other product characteristics. Its catalogue includes both internationally recognised and emerging fragrance brands, covering budget-orientated products as well as premium and luxury fragrances.
Fragsook operates primarily through its online platform and has developed an e-commerce presence focused specifically on the fragrance category. The company also publishes fragrance-related content and product information to assist consumers in discovering and comparing fragrances.
The company uses the name “Fragsook” as its consumer-facing identity, while its registered corporate entity is FRAGSOOK E-RETAIL PRIVATE LIMITED. Its stated focus is to provide customers with access to a broad selection of fragrance products through an India-focused online marketplace.