Lotto began in 1973 in Montebelluna, Italy — with a deep love for sport and a commitment to quality rooted in Italian craftsmanship. What started as a small family business making tennis and football shoes has grown into a global brand, trusted by athletes and everyday movers alike. From the court to the street, Lotto brings together heritage and style to create gear that’s built for performance — and made to celebrate the simple joy of movement.