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Digital Marketing refers to the use of Digital Channels, Platforms, and Technologies to promote product and services. Digital Marketing is an Online Marketing technique and methods used for promoting product and services through SEO, SEM, etc.. Although the goal of Digital Marketing is to reach and engage with target audience, build brand awareness, lead generation etc…
• To enhance the brand visibility and awareness for promote their product.
• Cost effectiveness is to achieve better results in terms of lead generation, sales, etc…
• It is easy to communicate with customers and companies.
• To measures the impact of marketing campaign that results in informed marketing decision.